The idea of personal branding is relatively new but it's an important thing to cultivate today. People who are looking to hire and work with you will find out a lot more by Googling you.
It is estimated 80% of jobs are found in the informal job market, which means through networking and personal connections.
Today one of the major source of recruitment is social platforms for recruiter.
Your individual personal brand is created by the personal values that you believe in and how you build our professional reputation by your contributions to your communities, online and offline.